Smart Pizza Marketing
Smart Pizza Marketing
  • 469
  • 677 631
This Pizza Shop Does $6 Million A Year (Rail Trail Flatbread)
In this episode, we take you on a tour of Rail Trail Flatbread Company in Milford, Massachusetts. Michael and his team operate two locations and a successful ice cream brand, generating over $6 million in annual revenue. We explore their facility, see the pizzeria, ovens, and prep areas, and discuss their journey and operations.
Chapters:
0:00 - Introduction: Overview of Rail Trail Flatbread Company and their achievements
0:18 - Interview with Michael: Location history and selection process
0:44 - Discussion on the building’s history and significance
1:56 - Expansion and the importance of a suitable location
2:25 - Tour of the restaurant: Interior design and layout
2:57 - Unique features of the restaurant: Green space and patio
3:35 - Design philosophy: Incorporating historical elements
3:56 - The iconic vault door: Preserving history
4:38 - The bar: Design and import details from Greece
5:41 - Beverage program: Craft beers and cocktails
7:15 - Kitchen tour: Layout and equipment
8:36 - Expo station and operational efficiency
10:08 - Dough preparation process: Detailed walk-through
11:49 - Unique flatbreads and popular menu items
15:24 - Insights on food preparation and ingredient sourcing
17:15 - The philosophy behind their flatbreads
20:30 - Final thoughts and conclusion
Links:
Rail Trail: www.railtrailflatbread.com/
Pizza Products:
Ooni: smartpizzamarketing.com/bakingsteel
Baking Steel: smartpizzamarketing.com/ooni
MY OTHER SOCIALS:
🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -
🌍 My website / blog - www.smartpizzamarketing.com
🐦 Twitter - spmpod
📸 Instagram - smartpizzamarketing
📱 TikTok - www.tiktok.com/@smartpizzamarketing
👨‍💻 Linkedin - www.linkedin.com/in/smartpizzamarketing
🎥 Facebook - smartpizzamarketing
Learn from us: www.smartpizzamarketing.com/mastermind
Work with us: www.smartpizzamarketing.com/work
Переглядів: 2 863

Відео

Inside the Most Unique Food Trucks in Chicago - Pizza & Ice Cream on Wheels!
Переглядів 4,3 тис.28 днів тому
Join us for an exclusive behind-the-scenes tour of Billy Bricks in Chicago with Rick, the owner. We'll explore his brick-and-mortar locations and food trucks, including a special look at his ice cream truck. Rick shares insights on starting in a new market with a food truck and ice cream truck, showing us all the details that make Billy Bricks unique. Don't miss out on this exciting journey! Ch...
The secret to business success? It's not what you think.
Переглядів 256Місяць тому
A solid support system at home can make or break your business. It’s not just about the grind; it’s about having the right people by your side.
The National Restaurant Show - Is it worth it for pizzeria owners?
Переглядів 525Місяць тому
Bruce Irving shares his experience at the National Restaurant Expo in Chicago, discussing the pros and cons, the tech he found, and the pizzerias he visited. He also highlights the challenges faced by independent pizzeria owners at the expo and provides insights into various products and technologies showcased at the event. MY OTHER SOCIALS: 🎙 My podcast Smart Pizza Marketing where I interview ...
Quit His Corporate Job To Open A Pizza Business
Переглядів 3 тис.Місяць тому
Gio went from the corporate world to the pizza world. Leaving a good paying job to pursue his pizza dream. We talk all about it on this episode. Chapters: 00:00 Introduction 00:02 Gio's Pizzeria Inside a Coffee Shop 00:04 Starting Up and Location Choice 00:09 Cost to Start the Pizzeria 00:27 Chicago Pizza Influence 00:31 Gio's Family Background in Pizza 01:34 Career Transition from Finance to P...
How To Start A Pizza Business in 2024 (Real Advice)
Переглядів 6 тис.Місяць тому
In today's video, we cover the essentials of starting a pizza business. We'll compare different business models like brick and mortar, food trucks, and ghost kitchens, helping you choose the right one. You'll also get tips on resources from Smart Pizza Marketing and learn about the challenges of running a pizzeria. Plus, we'll discuss how to find your niche to stand out in the market. Tune in t...
The Simplest Pizza Shop Menu: Garlic Breath Pizza
Переглядів 163 тис.Місяць тому
The video is about a pizzeria called Garlic Breath Pizza. The owner, Justin, wanted to focus on making a small menu of high-quality pizzas. Chapters 0:00 - Introduction to Justin and Garlic Breath Pizza, mentioning the simple menu and overview of the episode's content. 0:32 - Host greets Justin and discusses how he got started, mentioning the March 2020 shutdown and finding the right space. 1:0...
Making The Best Pizza In Your Area: Blue Square Pizza
Переглядів 7882 місяці тому
Making The Best Pizza In Your Area: Blue Square Pizza
How Pizza Shops Should Use YouTube (With Examples) To Get Business
Переглядів 4382 місяці тому
How Pizza Shops Should Use UA-cam (With Examples) To Get Business
Increase Lunch Sales In Your Pizzeria: 3 Simple Steps
Переглядів 1 тис.2 місяці тому
Increase Lunch Sales In Your Pizzeria: 3 Simple Steps
Watch This Before Opening A Pizzeria in 2024
Переглядів 7 тис.2 місяці тому
Watch This Before Opening A Pizzeria in 2024
Operating A Pizzeria in 2024: The Pros and Cons
Переглядів 3,4 тис.2 місяці тому
Operating A Pizzeria in 2024: The Pros and Cons
No Pizza Background: Now Has Two Pizzerias (How To Do It)
Переглядів 18 тис.3 місяці тому
No Pizza Background: Now Has Two Pizzerias (How To Do It)
Giannis Pizza: Andrew Talks TikTok, Tech, and Topping the Competition
Переглядів 3393 місяці тому
Giannis Pizza: Andrew Talks TikTok, Tech, and Topping the Competition
One TikTok Video Doubles Their Pizza Business
Переглядів 1,7 тис.3 місяці тому
One TikTok Video Doubles Their Pizza Business
No Pizza Making Experience To $2 Million/yr
Переглядів 7 тис.3 місяці тому
No Pizza Making Experience To $2 Million/yr
The Best Pizza Business: He Only Sells One Size Pizza (No Delivery)
Переглядів 22 тис.3 місяці тому
The Best Pizza Business: He Only Sells One Size Pizza (No Delivery)
SPM Magazine Unveiling Issue #1 - Inside Stories & Tips from Pizza Pros
Переглядів 3523 місяці тому
SPM Magazine Unveiling Issue #1 - Inside Stories & Tips from Pizza Pros
How To Do Local Pizza Marketng: They Have Three Locations and Do This.
Переглядів 6254 місяці тому
How To Do Local Pizza Marketng: They Have Three Locations and Do This.
Touring A Greek Style Pizzeria: Dedham House of Pizza
Переглядів 7 тис.4 місяці тому
Touring A Greek Style Pizzeria: Dedham House of Pizza
How To Market Your Pizzeria in 2024
Переглядів 7254 місяці тому
How To Market Your Pizzeria in 2024
They Killed Their Dining Room and Increased Profits
Переглядів 1,3 тис.5 місяців тому
They Killed Their Dining Room and Increased Profits
Managing Three Food Trucks & Two Brick & Mortar Locations.
Переглядів 1,1 тис.5 місяців тому
Managing Three Food Trucks & Two Brick & Mortar Locations.
More Content = More Customers: Marketing Review w/The Pizza Place on Noriega
Переглядів 4335 місяців тому
More Content = More Customers: Marketing Review w/The Pizza Place on Noriega
Her Pizza Shop is only 150/Sq Feet and does $500K
Переглядів 13 тис.5 місяців тому
Her Pizza Shop is only 150/Sq Feet and does $500K
Email Marketing For Pizzerias - How To Get Started
Переглядів 2245 місяців тому
Email Marketing For Pizzerias - How To Get Started
How Pizzerias Should Be Using Instagram: Pizza Marketing Review
Переглядів 4115 місяців тому
How Pizzerias Should Be Using Instagram: Pizza Marketing Review
Regina Pizza: The Rise and Fall..... And Rise Again
Переглядів 1,1 тис.6 місяців тому
Regina Pizza: The Rise and Fall..... And Rise Again
How OTTO Pizza Built A $1M+ Dough Commissary For All 24 of Their Pizza Locations
Переглядів 4,5 тис.6 місяців тому
How OTTO Pizza Built A $1M Dough Commissary For All 24 of Their Pizza Locations
How Khanh Raises $1M+ From Independant Investors - Zalat Pizza
Переглядів 9596 місяців тому
How Khanh Raises $1M From Independant Investors - Zalat Pizza

КОМЕНТАРІ

  • @johnnydapunk
    @johnnydapunk 5 годин тому

    A year ago, I actually thought of doing something similar where I live in Warsaw, can get the idea of simplicity bringing quality as also keeps costs low. Instead I started a hot sauce business instead using a similar principle 😂 Looks solid there though!

  • @Mikey415abrea
    @Mikey415abrea День тому

    I’m a fan of any pizza joint that has any iteration of street fighter tucked in the corner ready to play.

  • @robertmckeon297
    @robertmckeon297 День тому

    The old school esthetic is spot on.

  • @bobpattison1739
    @bobpattison1739 2 дні тому

    The comment,”start small”… was shop square footage discussed? It looks sizable.

    • @Smartpizzamarketing
      @Smartpizzamarketing 2 дні тому

      Under 1000 sq/feet

    • @bobpattison1739
      @bobpattison1739 2 дні тому

      @@Smartpizzamarketing great to know as I was thinking I’d need to be looking in the 1250/1500 for a spot. Thanks for your help.

  • @DV-id6di
    @DV-id6di 3 дні тому

    They look like the happiest bunch huh lol service sucks with the look on their faces😂

  • @antoniocooks2166
    @antoniocooks2166 3 дні тому

    He is in a hole

  • @chris27289
    @chris27289 3 дні тому

    That's the first time I've seen an oven like that. I'd like to cook in it.

  • @counterpointjunkie8243
    @counterpointjunkie8243 3 дні тому

    When the menu is simple, there's a likelihood the quality of ingredients and dough will be great!!

  • @suntzu5575
    @suntzu5575 4 дні тому

    Smart 👍

  • @bigbro973
    @bigbro973 4 дні тому

    I get the feeling the marketing manager doesn’t do much

  • @jeremyadkins8461
    @jeremyadkins8461 5 днів тому

    This owner has kind of a weird vibe, tbh. "We prefer to use the F word..flatbread"...felt so pretentious.

  • @davidmirasolo7413
    @davidmirasolo7413 5 днів тому

    One bite everyone knows the rules.

  • @Jmasscat
    @Jmasscat 5 днів тому

    Only pizza in area even worth ordering. All Greek or pan pizza trash around here

  • @j.st.8037
    @j.st.8037 5 днів тому

    Outrageously cool build-out, especially the design/decor. Justin is clearly a 'head. PROPS.

  • @r.llynch4124
    @r.llynch4124 6 днів тому

    What brand is that dough roller?

  • @bobpattison1739
    @bobpattison1739 6 днів тому

    What a great piece.❤❤❤ got a lot of great ideas. Thanks Bruce!

  • @doubleviewcarpetcleaningdc1215
    @doubleviewcarpetcleaningdc1215 6 днів тому

    What a great business 😊

  • @single_cam9199
    @single_cam9199 7 днів тому

    What am I doing wrong with my life

  • @letzeatcrunch3752
    @letzeatcrunch3752 8 днів тому

    I love this idea and I absolutely love pizza 🥰🥰

  • @KareenGervyQuisido
    @KareenGervyQuisido 8 днів тому

    Thanks for sharing the details! I've been seriously thinking about launching my own pizza venture, and seeing your impressive pop-up setup has inspired me even more. I'm curious, do you also offer preorders for your pop-up events? I've heard great things about using platforms like Hotplate for managing orders, and it seems like it could streamline the process quite a bit.

  • @jpizzleforizzle
    @jpizzleforizzle 8 днів тому

    I'd go just for the SFII machine.

  • @tomikuzmanic
    @tomikuzmanic 8 днів тому

    Respect for the concept and whole business idea. I do believe its good pizza but to label it "100% authentic Napoletan style pizza" is something I don't believe is true, from what I saw (quality of dough that you import?, part baked base, and at 340 C baked etc). But still, believe its good products and wish her luck in the future

  • @MillionaireT-kw1dh
    @MillionaireT-kw1dh 8 днів тому

    I need to get in touch with her I'm from Alabama and I'm fixing to open up me a pizza spot I need to get with her

  • @bearpiper7572
    @bearpiper7572 9 днів тому

    Luigi Mario

  • @arabianknight47
    @arabianknight47 9 днів тому

    Great episode, would love to try a slice.

  • @fart-gravy
    @fart-gravy 10 днів тому

    pizzas are pizzas they taste more or less the same the world over.

    • @Jmasscat
      @Jmasscat 5 днів тому

      Pizza is like sex. Even when it’s bad, it’s still pretty good

    • @fart-gravy
      @fart-gravy 5 днів тому

      @@Jmasscat i couldnt disagree more even the best ones are still crap

  • @arlichar11
    @arlichar11 12 днів тому

    ive been saying this long time... keep it simple, do it well... you will make people happy and keep coming back... the only reason that i would maybe say to be little more diverse, is have just a regular salad, and then another salad.. and dessert.. have one chocolate item, one non chocolate non caffiene , just as u have soda u have coke and sprite and possibly lemonade or tea or fruit punch/juice ... and its pizza so its kid friendly no need for chicken tenders or any other !

  • @pauly5502
    @pauly5502 12 днів тому

    Refreshing to see a new pizza shop the old school way..just pizza!

  • @pauly5502
    @pauly5502 12 днів тому

    You should put the address of the places you review..unless I’m missing it

  • @RKingis
    @RKingis 12 днів тому

    Let your employees have a small free meal, and maybe let them trade food. You'll have far less mistakes, and they'll respect more because you're showing you care. A happy employee, is a productive employee.

  • @RKingis
    @RKingis 12 днів тому

    Ideally, you'll want to keep your labor costs to around 25%-30%, food costs around 30%, and the rest goes to your fixed, and variable expenses.

  • @RKingis
    @RKingis 12 днів тому

    If you're gonna offer delivery, drive in each direction a few times for around 10-12 mins. This is a general delivery area.

  • @andrelockridge9109
    @andrelockridge9109 12 днів тому

    A great pizza is truly a beautiful thing! A love affair that will never dim! ❤❤❤❤

  • @PlaguedGhost
    @PlaguedGhost 12 днів тому

    Can't believe people go into a pizza place and not order pizza

  • @mattperreault3518
    @mattperreault3518 13 днів тому

    One of the best!

  • @tomikuzmanic
    @tomikuzmanic 13 днів тому

    Giving 30-35k for a "dough stretch" machine instead of investing in training your people does not make sense. Guess we in Europe think a bit differently.....

  • @tomikuzmanic
    @tomikuzmanic 13 днів тому

    Never has issues with my (Gozney) oven and recovery time. Know loads of people that use same oven for business and getting Napoletan style pizza. So its all in good planning and practice.

  • @jamesdavis5096
    @jamesdavis5096 14 днів тому

    6.1

  • @MoXyiD
    @MoXyiD 14 днів тому

    I am trying to do the pizza pop up this year. I have been making pizza for friends and family for 3 years and I have finally honed my dough recipe to the point that I am satisfied. Do you have any advice on the equipment for storage and preparation / sanitization stuff? How do people typically haul it / setup? I would LOVE this information. I have a gozney dome that I can transport pretty easily already.

  • @BAGABILLION
    @BAGABILLION 15 днів тому

    I agree with the other guy 20 to 35 events a week BS two pizzas a minute that thick BS just a lot of smoke

  • @juancervantes313
    @juancervantes313 15 днів тому

    Why do they keep comparing it to chipotle, when its clearly a MOD pizza knock off

  • @moncreebrown948
    @moncreebrown948 16 днів тому

    Cool video and the pizza looks absolutely amazing. I'll take one with everything on it.

  • @daleolson3506
    @daleolson3506 16 днів тому

    I expect when I go out to eat that the food will be better than I can make at home. Sadly almost every restaurant is just heating up pre prepared food. They are leftovers. You have to have quality and scratch made.

  • @daleolson3506
    @daleolson3506 16 днів тому

    Watch Dave and his reviews. The Poe is everything

  • @georgev817
    @georgev817 16 днів тому

    Any chance you can ask him what app he uses for his dough notes?

  • @fkaroundhandleit
    @fkaroundhandleit 16 днів тому

    pizza looks meh.

  • @fkaroundhandleit
    @fkaroundhandleit 16 днів тому

    I worked at a gas station for 5 years or so, and man people would come in and ask for pizza, nuggets, all this different crap. We barely sold hotdogs, and we eventually got a do it yourself milkshake machine, and the company would never restock it or my company was cheap and never paid for the restock, but I'd tell people where they could get X food or items. People are so used to having it there way, cause most companies don't want people going else where, so we end up with meh products. I'd rather go to a pizza place selling only pizza, and a taco shop that only sells tacos, etc.

  • @MyShotsTickle-im5ss
    @MyShotsTickle-im5ss 16 днів тому

    I can not see this failing , is the host italian??

  • @bvincesf
    @bvincesf 16 днів тому

    Best of luck guy!!!!!

  • @apocyldoomer
    @apocyldoomer 17 днів тому

    Mom and Pop Pizza shops in Philadelphia are far superior to GD robots, I’m glad that they failed!